In this scene, The Bear is in contemplative mood as he enjoys a dram. He is overcome by inspirational thought. Again, the associations here are extremely positive, a perception that will not be lost on the audience. The Bear as the leading character, is built up as an inspirational figure. He is the leader of the group and has a passion for WHISKY! The sheer romance and passion that the audience will associate with this one character of the film alone, will present a thoroughly unique endorsement opportunity for an international whisky brand.