Opportunity 6


In terms of theatrical effect, this scene will remain in the thoughts of audiences worldwide as they leave the cinema. The sheer romance and emotional involvement of the audience at this point in the movie has been heightened to a peak.

This one scene presents a thoroughly unique opportunity to a GOLF brand that has never before existed. In the scene, 'The Bear' who has by this point become a hero to the whole group and hence, to the audience itself, hits a ball with his driver into the dark sky. The stationary golf ball, with the brand clearly displayed, is seen by worldwide audiences to travel as far as the stars in the sky, endorsing the ball's distance and precision. It then becomes a star alongside the others.

If a GOLF manufacturer were to write the script, it could not have been written in a way which presents its brand in a more positive light.

Golf Opportunities
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