Rab 'The Bear' McNair, who is GOLF caddie to the stars and the central character of the movie, enters. His entry is cleverly focused upon a slowly rolling GOLF ball.

Here, the cinematographer will engineer the scene in such a way as to capture the brand of golf ball. 'Everyone's eyes' in audiences worldwide will be watching the ball, and the brand name, intensely.

This is a prime marketing opportunity for an international golfing brand to be associated with the main character in
the film.