Word of Mouth
Road Show:

The first ever UK film taken DIRECTLY to its public.
See Strategic Marketing Plan for full details.

(12) certificate:

 

MASS MARKET appeal.

The appeal of ages:
12 - 30: taking an irreverent stab at the establishment.
30 - 60: the inherent "seize the day" theme.
12 - 60: the broad range of scams & cast.

Soundtrack:
•

Featuring Scotland's Travis, the UK's No1 selling band, giving the film an instant INTERNATIONAL audience of millions!

 
•
 Three single releases - affording constant airplay / publicity at the time of release.

Scottish Brand:

  

The enormous international demand for distinctly Scottish work has clearly been demonstrated by the success of:

Braveheart, Trainspotting, Shallow Grave, Rob Roy & Mrs Brown