Critical Success Factors
"Within every industry exist the unique core factors that govern success or failure.

The film industry is no exception.

The 'DNA' for a world class feature film project is Product, Marketing & Distribution.
THE GREAT BEAR is assured of all three being in place. In doing so, we demonstrate
our understanding of the term Show BUSINESS."



"There are only 3 things you need for a GREAT film
a GREAT SCRIPT… a GREAT SCRIPT…a GREAT SCRIPT."

William Goldman, Internationally Renowned Screenwriter


The principal element required for any world-class feature film is a world-class script. THE GREAT BEAR has this key element in place. The film industry is littered with examples of expensive failures, where, given the cast, crew and budget, success would have seemed assured.
The one key element that is missing in such examples is a quality script.


Plot

THE GREAT BEAR is a unique comedy, set in present day Scotland.

Rab 'The Bear' McNair, a giant of a highlander, who is himself terminally ill with a rare illness, meets up with 9 other similar patients whilst in hospital. With treatment costing £100,000 per patient and a survival rate of only 1 in 10, the group is no longer cost effective to treat in the modern health system - treatment is withdrawn. Rather than accept their fiscal fate, the ten team up and decide that if they can scam and scheme their way to £1,000,000, they can all get treated and theoretically one of them should survive. The question is, can they raise the money? ..
And if they do, who will survive?

" This is a great premise for a screenplay… The Bear is built up as a magical and
mythical figure…This screenplay definitely warrants further attention!"
Sarah Hughes: Script Reader - Screen Partners, for the Houlder Group (Lloyds of London Broker)







The marketing team that brought you some of the most successful films of the past decade, www.thecreativepartnership.co.uk, is delighted to present THE GREAT BEAR as one of its most exciting, up and coming projects. The Creative Partnership, Europe's largest and most successful advertising and marketing agency for the film industry, has been an innovative force in film & television and their campaigns have won GOLDS at the PROMAX and CAMPAIGN MEDIA Awards.


" In order to make a film successful you need to 'open it' and 'hold it'.
Marketing & Distribution is responsible to 'open' the film and the quality of the script
is what adds longevity to its life. Word of mouth is the key in both instances."
(Screen International, 1999)


Word of mouth recommendation is the single most influential factor in generating an enduring groundswell of audience support. The Word of Mouth Road Show will generate and sustain a high level of public interest in the film on a regional, national and international level. The Word of Mouth Road Show will take the stars of the film to cities and towns both in advance of and during its cinema release, allowing members of the cast to personally promote the movie. The uniqueness of this approach will generate significant publicity from regional, national and international media.





"Of films that get UK distribution 50% make money.
For those that enjoy worldwide distribution 80% make money."

(Source: Paul Brett, Head of Cinema Services, British Film Institute, London)

Having secured BOTH UK & WORLDWIDE Marketing spends in advance,
THE GREAT BEAR is assured of significant Worldwide Distribution, by virtue of providing much of the risk capital to any prospective distributor.


It should be noted, that the previously mentioned expensive failures all had the best distribution companies behind them. Therefore, unless all three critical success factors are in place - especially a quality product, the film will not remain in the cinemas beyond the opening weekend - no matter which powerhouse distributor is behind it.